Founded in 1772 in the Valpolicella valley, the Masi estate is one of the most eminent representatives of Venetian tradition. Established on historic land, the Boscaini family has preserved a unique know-how there for seven generations.
Masi is renowned for combining respect for ancestral methods with modern oenological innovations. Its hallmark lies in the appassimento technique, which involves drying the grapes on bamboo racks for several weeks or months, thereby concentrating sugars, aromas, and tannins. This imparts power, complexity, and longevity to the wines, as exemplified by Amarone.
Today, the Masi estate encompasses a vast winegrowing heritage at the heart of Veneto’s most prestigious zones, where its wines authentically embody the identity of local varieties such as Corvina, Rondinella, and Molinara.
True to its spirit of innovation, Masi recently inaugurated Monteleone21, a new house that goes beyond the mere function of a production site. Its contemporary architecture, harmoniously integrated into the wine landscape, offers an immersive and unique experience.
Within Monteleone21, spectacular interior spaces, such as the Agorà with its majestic coffered exposed-concrete ceiling inspired by Nervi and Le Corbusier, invite contemplation. The fruttaio, a monumental twelve-meter-high room dedicated to appassimento, forms the core of the project. Discreetly integrated into the surrounding vineyards, the building features a green roof and cladding in local stone, recalling the traditional “marogne” of Valpolicella.
This exceptional project, created to mark the Boscaini family’s 250 years of harvests, bears the signature of architects Libero and Vittorio Cecchini, in collaboration with Giovanna Mar and Alessandro Beghini, combining Venetian heritage with a contemporary vision.
